Digital Marketing for Senior Care & Senior Living

Brief Case Histories for the Senior Care & Senior Living Industry:

1. Website Replatform for Multi-Location Assisted Living Community

The Autum Digital team was selected to replatform and redesign the website for a multi-location assisted living organization. Autum Digital successfully migrated the site to the client's CMS of choice (wordpress), and did so in a way that increased page load speed and core web vitals - leading to a page that ranked higher and delivered more organic traffic in the first month the site went live. In addition to building the new site, the Autum team deployed a google ads campaign that doubled the amount of inquiries. Paid ads through Google provided the facility the fine-grain control they needed to fill beds in individual communities as needed, and to shift to focus on other business divisions owned by the organization in a flexible way.

2. Website Replatform and Ongoing Marketing for 250-Location Home Health Organization

 

The Autum Digital team was selected to replatform 3 websites for a holding company that owns several home health brands that total just over 250 individual locations. Heavy emphasis was placed on making sure that each location's "microsite" was architected in a strategic way, allowing each location to rank locally without "throwing away" custom content that had been created on the old website platform. This project was approached thoughtfully, leading to an increase in SEO results - and an ongoing "National" SEO strategy that allowed the brand to have continued results into the future.

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We understand the healthcare industry extremely well - and have a track record of partnering with organizations for long term, sustainable growth. Request a Discovery to see how autum can help your organization!

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