The role search engines play in healthcare is undeniable. Choose a marketing partner who knows both search marketing, and the healthcare industry inside and out.
Ranking higher on search engines for "local intent" searches will ensure that your facility and website will appears when patients / customers are looking.
Appear in the most valuable "real estate" on the search engine results page. Paid advertising through Google Ads is the most direct way to control your brand's visibility with fine grain control.
Optimization of the Google Business Profile is the key to appearing in the "Local Pack" section of Google. Autum has a proprietary solution for managing facility data and syncing provider data to review sites like ZocDoc, HealthGrades, and others.
Search engines are relentlessly working to reward brands that demonstrate expertise, authority, and trust. Your content, and website experience is the key to earning rankings and page visits now and in the future.
"If you have any doubt about the current search engine marketing strategy that your facility or broader organization is using, I would strongly encourage you to schedule a discovery call with Autum Digital. It took us almost a full year from that first conversation to finally make the decision to work with Autum - but we are very glad we did!
Our team finally has visibility into where our leads come from, what channels create awareness, and what channels help us to book appointments. Autum has helped make our marketing incredibly efficient, and when our beds are full, they have taken that same efficiency to help us create our own pipeline of candidates on the staffing and recruiting side of the house. You owe it to yourself to schedule a discovery!"
We understand the healthcare industry extremely well - and have a track record of partnering with organizations for long term, sustainable growth. Request a Discovery to see how autum can help your organization!
