Digital Marketing for Clinical Trials & Pharmaceuticals

1. Patient Recruitment for Phase 1 and Phase 2 of a Clinical Trial

Advertising to individuals on the basis of a medical condition is incredibly regulated. The Autum Digital worked with a pharmaceutical company to find compliant demographic audience targeting "personas" that were highly correlated with the population of a specific-disease state. This allowed for highly efficient online targetting, and successful recruitment for the first 2 phases of a clinical trial for a specific pharmaceutical.

2. Strategy to Promote a Specific Cosmetic/Aesthetic Treatment Modality

Cosmetic and aesthetic treatments are also highly subject to content and policy review barriers from major advertising platforms. Autum Digital is experienced in this area, and was selected by a pharmaceutical company providing a variety of cosmetic/aesthetic treatments. The Autum Digital team increased new patient consultations and measurable revenue through a variety of paid social media and search engine advertising.