Despite the level of regulation, the old saying, "Half of all marketing dollars are wasted, the trouble is we don't know which half" does not need to apply to healthcare. Drive efficiency and predictably by better measuring the online journey of your patients and customers.
Autum Digital are experts at Tracking and Analytics implementations in the healthcare space. From basic website statistics, to complex multi-source reporting and visualization, our team has done it all.
The real magic happens when your online campaign data can be enriched by earned revenue (or total predicted patient/customer value). We know how to work within the tech stack healthcare uses to deliver this data - allowing your organization to understand what drives results.
Most organizations give "conversion" credit back to "last click" (if at all). This means that the least marketing channel a patient interacted with gets all the credit. With Multi-touch attribution modeling, your organization can apply different schemes to see which tactics are participating in different parts of the decision-making process.
"If you have any doubt about the current search engine marketing strategy that your facility or broader organization is using, I would strongly encourage you to schedule a discovery call with Autum Digital. It took us almost a full year from that first conversation to finally make the decision to work with Autum - but we are very glad we did!
Our team finally has visibility into where our leads come from, what channels create awareness, and what channels help us to book appointments. Autum has helped make our marketing incredibly efficient, and when our beds are full, they have taken that same efficiency to help us create our own pipeline of candidates on the staffing and recruiting side of the house. You owe it to yourself to schedule a discovery!"
We understand the healthcare industry extremely well - and have a track record of partnering with organizations for long term, sustainable growth. Request a Discovery to see how autum can help your organization!
