Eight reasons Local Service Ads are one of the most effective, lowest-risk ways to reach patients and customers searching nearby.
Local Service Ads appear at the very top of Google search results, above both paid search ads and organic listings. That premium placement puts your business in front of potential customers before anyone else.
LSAs work on a pay-per-lead basis. You’re charged only for actual inquiries, like phone calls or messages, rather than for every click on your ad.
Google verifies every business that runs LSAs, through background checks, insurance verification, and license validation. Verified businesses earn the “Google Guaranteed” badge, which appears right on the ad.
LSAs focus on local searches. Google matches your business with nearby customers based on service type, location, and customer reviews.
Leads from LSAs include direct contact options, like calls and messages. Customers can reach you straight from the ad without visiting a website, and they can see your ratings and reviews on your business profile.
Other industries have been taking advantage of LSAs for some time, and Google has recently begun opening the program up to healthcare.
Top placement, verified trust, local targeting, direct contact, and pay-per-lead pricing all work together. The combination makes LSAs a strong performer.
You decide how much you’re willing to pay Google on a weekly basis. Autum manages spending based on your direction so it stays where you want it.
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