Healthcare Marketing Analytics & Attribution
Stop Guessing. Start Growing. Turn fragmented data into a clear picture of patient acquisition, retention, and revenue. At Autum Digital, we move beyond basic vanity metrics. We help Health Systems, MSOs, and Private Practices build a "Single Source of Truth" by integrating marketing performance data with operational realities. We answer the one question that matters: Which marketing dollars are actually driving new patient appointments?
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The Autum Digital Difference: Closed-Loop Analytics
Most agencies stop reporting at the "Lead" or "Form Fill" stage. We close the loop. By safely connecting marketing data with CRM and intake insights, we provide visibility into the entire patient journey.
HIPAA-Compliant Tracking
Security is our baseline. We utilize de-identified data protocols and HIPAA-compliant dashboards to ensure you can analyze marketing performance without compromising Protected Health Information (PHI).
Multi-Touch Attribution
Patients rarely convert on the first click. Our models track the full journey—from the initial Google Search to the social media retargeting ad, to the final appointment booking—giving credit where it’s due.
Patient Acquisition Cost (PAC) Optimization
We help you understand your true PAC by service line. Whether you are filling beds in a memory care unit or booking surgeries for an orthopedic group, we tell you exactly how much it costs to acquire a new patient.
Our Core Analytics Capabilities
We offer end-to-end data solutions designed for the complexity of the US healthcare market.
Unified Marketing Dashboards
Unified Marketing Dashboards
Stop logging into seven different platforms. We aggregate data from Google Ads, Meta, LinkedIn, Google Analytics 4 (GA4), and your CRM into one visualized command center.
Real-time pacing: See how your budget is performing daily.
Geo-heatmaps: See exactly which zip codes deliver your highest-value patients.
Predictive Modeling & Forecasting
Don't just look backward. Using historical seasonality and trend data, we help you forecast patient volume.
Example: Predicting "Flu Season" urgent care volume to adjust ad spend proactively.
Example: Forecasting elective surgery dips during holiday months.
Revenue Cycle Marketing Intelligence
Marketing shouldn't exist in a silo. We analyze which insurance payer mixes and service lines are driving the highest margins, allowing you to pivot marketing spend toward your most profitable services.
We Speak Your Language. We don't just talk about "Clicks" and "Bounce Rates." We talk about Payer Mix, Census, No-Show Rates, and Lifetime Value (LTV).
Technology Agnostic. Whether you use Salesforce Health Cloud, HubSpot, Raiser's Edge, or a proprietary EMR, our team specializes in creating data connectors that make your systems talk to each other.
Our Core Marketing Analytics Services
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Performance Metrics & Reporting
Track and measure key performance indicators (KPIs) such as website traffic, conversion rates, and engagement metrics. Our detailed reports provide a clear picture of your marketing efforts' impact.
Customer Segmentation & Behavioral Insights
Understand your audience like never before. Our segmentation strategies analyze demographics, behaviors, and preferences to help you craft personalized marketing campaigns that resonate.
Campaign Analysis & Optimization
Evaluate the success of your marketing campaigns and identify areas for improvement. We provide actionable insights to refine your strategies and maximize results.
Predictive Analytics
Plan for the future with confidence. Our predictive analytics solutions use historical data to forecast trends, enabling you to stay ahead of the competition.
A/B Testing & Experimentation
Test and refine your marketing tactics with A/B testing. We help you determine what resonates best with your audience, from messaging to visuals.
Data Integration & Visualization
Simplify complex data with intuitive dashboards and visualizations. We integrate data from multiple sources to provide a holistic view of your marketing performance.
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